Trina Schneider

Senior Business Development Manager, Medical Devices

Hi, I'm Trina Schneider. Welcome to my profile!

Trina Schneider's Bio:

Trina Schneider's Experience:

• Sr. Manager, Business Development & Sales Management at Semler Scientific Inc.

  October 2018 - July 2020 | Irvine, CA

  Led the business development, sales growth strategy, and marketing of proprietary medical device products that assist primary care and specialty providers to evaluate and treat patients with Peripheral Arterial Disease (PAD). •Leveraged ability to quickly zero-in on customer needs and establish strong relationship and rapport, opening new geographic areas and making significant inroads within highly competitive markets. Interacted with all levels of buyers and influencers, including physicians, hospitals, opinion leaders, scientific advisors, top executives, clinicians, and gatekeepers. •Achieved and sustained 65% YOY revenue growth in 2019 through effective application of sales and new business development strategies. FY19 delivered $11.2MM in sales. •Led a remote team of six Regional Account Managers across multiple time zones from a dedicated home office. •Initiated creation and launch of new online customer training platform in just 3 weeks, ensuring seamless product training during COVID-19.

• Zone Manager at B. Braun Medical Inc.

  May 2016 - September 2018 | Irvine, CA

  Oversaw a high-performing clinical sales team and the daily operations of the Western Zone with five (5) sales regions within 20 states. •Ran operational components of capital equipment, demo equipment and fee-for-service (FFS) and installation/training contracts with freestanding hospitals and 67+ Integrated Delivery Network. •Focus heavily on optimizing clinical education and training on existing products to drive user engagement against clearly defined KPIs. Conducted over 500+ onsite training per year. •Managed a diverse team of Clinical Nurse Consultants, Clinical Nurse Educators, and Regional Account Managers, to train end users on products in the acute hospital care setting. •Negotiated service agreements and grew annual Sales from $26K to $2.2MM (FY18) •Assisted VP of Sales in the development of sales and marketing plans, forecasting, performance management, measure, and track results.

• Marketing Manager - Strategic Marketing Projects at ZOLL Medical Corporation, an Asahi Kasei Group company

  January 2012 - January 2015

  Reporting to Vice President, Global Marketing and Clinical Operations, managing strategic business development and downstream marketing efforts to support commercial and scientific objectives while advancing brand comfort. o Drive key marketing and branding activities around competitive intelligence, publications, medical education, grants and consultant meetings for cardiovascular products. o Delivered multiple presentations to large field sales groups, sales leadership and ZOLL business executives on a variety of projects. o Corporate spokesperson to secure company access and voice in third-party groups such as American College of Cardiology, Heart Rhythm Society and Heart Failure Society of America. o Collected and analyzed market data as it relates to market, product, distribution, promotion, pricing and competitive strategy. o Build strategy and market development plan with Western US ZOLL executives for sales and marketing engagement to drive aggressive growth targets on the LifeVest platform. o Customer Relationship Management (CRM) with society leadership, KOL and fellows-in-training (FIT) through participation in society/industry meetings and facilitate ongoing interaction between society leadership and ZOLL executives. o Program Manager for National and Regional conferences, including the ROI budget, program development, speaker selection/recruitment.

• Regional Services Manager, Neurologic Technologies at Medtronic

  2010 - 2011

  Managed and developed 15 person presales/clinical team covering 11 Western states, including Hawaii, and Alaska. Technologies and products that are used in Neurosurgery, Ortho, Spine and Otolaryngology. This product platform includes surgical navigation technologies to aid surgeons in guiding instrumentation during surgery. The team sold & supported disposables and capital equipment ranging in cost from $23K to $1.5M. Products such as; O-arm (R), S7 Stealthstation (R), Fusion (TM) Navigation System and PoleStar (R). Maintained full P&L budget responsibility for this $11M region. o Saved over $1M annually through 90% reduction in pricing exceptions in fee-per-use process. o Salvaged key relationships and contract with Swedish Medical Center valued at $19M with an additional $1M sale to sister facility. o Led Western Area for sales of capital equipment annual warranties. o Worked with and empowered representatives to make critical business decisions and develop innovative field based programs to grow business. Three selected individuals from team earned national awards for top 10%, performance in nation.

• Area Manager, Professional Relations - CRDM Division at Medtronic

  2005 - 2010

  Responsible for developing and leveraging relationship with cardiovascular teaching programs and affiliated rotational hospitals. Managed physician relations, key opinion leaders (KOL) and medical education strategies across multiple therapeutic areas. Goal was to introduce to Medtronic, and help the customer become familiar with product lines, and provide them corporate contact to last throughout their careers. oCo-created, designed and managed the Fellows Manager program. oStrategically manage engagements and relationship with KOL, industry and medical societies. oKey member in dramatically expanding medical education programs and staying under budget. oTwo time award winner Medtronic CRDM Excellence in Marketing (2008, 2010)

• Market Development & Product Marketing - Global Assignment at Boston Scientific (Guidant CRM)

  2003 - 2004

  Launched cardiac rhythm product porfolio - Prizm DR (AICD) in Japan, and Pulsar/Discovery/Meridian family of pacemakers in Singapore. Field Sales Trainer on new products and materials in CA, NV and HI. o Created, launched and facilitated customized internal training programs for distributor sales teams that captured 19 incremental implantable defibrillator share points in Japan, solidifying Guidant's market leadership. Earned the first non-US ICD Marketing award - Japan. o Rebuilt a problem territory from 56% of goal to 114% within one year. o Developed and managed three Western Area Reaches out to Women (GROW) physician conferences with over 80 physicians in attendance.

• Senior Sales Representative - CRDM at Boston Scientific (Guidant-CRM)

  1997 - 2003

  Responsible $5MM territory for both clinical and business aspects related to selling pacemakers, Implantable Cardiac Defibrillator (ICD) & Cardic Resynchronization Therapy (CRT).

• Director at Trina Schneider Photography

  March 2011

  Award winning photographic work for sale @ www.trinaschneider.com

Trina Schneider's Education:

• Six Sigma Global Instititue

  2020 – 2020
  Six Sigma
  Concentration: Green Belt

• Brandman University

  2015 – 2015
  Executive Certification Program
  Concentration: Leaders in Healthcare

• Thunderbird School of Global Management

  2011 – 2012
  Certificate, Advanced Program

• Pacific Union College

  Bachelor of Science

Trina Schneider's Interests & Activities: